Webinars

Demio webinar management — events, registrations, and evergreen funnels

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Evergreen Webinar Strategy

The Play:

Record one high-value compliance webinar and run it as an evergreen lead magnet. 73% of B2B marketers say webinars generate the highest-quality leads.

Recommended Topics:

  • • "SOC 2 Compliance in 90 Days" — targets SaaS startups
  • • "Replace 4 Tools With 1" — pain-point driven
  • • "GRC Automation Masterclass" — authority builder
  • • "DORA + NIS2: EU Compliance in 2026" — EU fintech

Funnel Flow:

  1. 1. LinkedIn post / ad promotes webinar
  2. 2. Landing page with Demio registration
  3. 3. Evergreen webinar plays on-demand
  4. 4. Registration data flows to HubSpot
  5. 5. Attendees enter email nurture (Postmark)
  6. 6. Hot attendees get Cal.com booking link
  7. 7. Demo → Proposal (Qwilr) → Close

Expected Results:

35% higher lead conversion vs static content. One well-produced webinar can generate leads for 6-12 months.